Personas

We have created 6 computer science student personas who need to use different ways of accessing online materials and elearning systems to highlight some of the issues encountered. In some ways these personas aim to fit into the NNgroup definition in their article on Personas vs. Jobs-to-Be-Done. Page Laubheimer in 2017 said “Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.”

multiple flavours in spoons

We hope our personas are ‘well executed’ and the features mentioned relating to accessibility and usability will help support individual preferences when using the web. However, there may be overlaps and there will be techniques and criteria that you may feel are missing. So it is important to think of the content as just being a flavour of what can be offered when creating inclusive content, design and development. Follow the links for more information about individual criteria. Content will also go out of date and need checking, so do contact us if you spot any issues.

Each Persona has a video relevant to particular issues that might be encountered when web services fail to be accessible and cause barriers. Matt Deeprose and the team from the University of Southampton have provided a wonderful explanation about several aspects of web development in a video ‘The impact that high quality mark-up can have on accessibility, performance, and discoverability‘. Matt’s Github example web page of how he has used the code he discusses, also has the video transcript and links to many other resources. A good way to start on the accessibility, usability and inclusion journey.